How to become a VoIP Wholesaler

What is this VoIP wholesale business anyway?

VOIP is taking over the telecom market fast, and there is no second opinion about it. There is a cut-throat competition among the VoIP service providers to sustain and make a mark in this market exploding with profitability. The VoIP wholesale business which basically rests on three keynotes of packet telephony, ‘build’, ‘buy’ or ‘rent’ is becoming an increasingly popular business model these days. The business is typically about traffic aggregation and exchange between VoIP operators. No need of pricey investments to begin your business in VoIP. The wholesale VoIP business lets you earn attractive dividends by acting as a middleman - receiving traffic from one carrier and directing to another! Yes, as simple as that!

What you will need to start your wholesale VoIP business?

1. Hardware equipment
• Billing server (for invoicing and management of financial data)
• Server to combine RTP for traffic streaming and RADIUS intended for centralized authentication, authorization, and accounting management
2. Softswitch
3. Traffic suppliers
4. Clients – traffic consumers or other resellers

The equipment that you will be needing solely depends on your business profile plans – like how many clients or what volume of traffic you will be handling. Initially you can do away with a single server, but as you start scaling up your business, you would need more, at least two for stability and backup.

For softswitches, you can deploy rented or hosted softswitch as a startup. For access to web interface, you will need a PC/laptop or similar kind of device. Tips to remember when choosing your softswitch:

• Look for integrated billing with advanced features like CDR (call detail record).
• Check if the softswitch supports/converts protocols and codecs you need. Sometimes client. 
•  Make sure it has LCR (least cost routing) to automatically select the most cost effective path for traffic.
• The more the better. If your softswitch has additional functionalities like report generation, automatic invoice generating and sending, traffic analyzer, traffic quality control system, etc., it is going to help you in operation and save a lot of time in the long run.

Finding your customers – suppliers and clients

While you are setting up your business, you should remember that suppliers and clients are your most important contractors as your main job is to buy international VoIP traffic from suppliers and sell it to clients. To hit the nail, you have to a lot of research offline and online. Good news is, there are internet forums when you can find your potential customers. You can also spread words about your business via social media marketing platforms like Facebook and LinkedIn to gain more visibility. It is always better to have your own website and getting yourself listed on internet communities, forums and other marketing channels to interact with other providers and remain on the top of changing trends in the VoIP communication industry.

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